About Link Accounting & Business Solutions
Founded in 1997, Link Accounting & Business Solutions has grown into one of Perth’s most proactive accounting firms, proudly serving the community for over 23 years. We are a close-knit team of qualified accountants and advisors who are passionate about helping clients achieve financial success and peace of mind.
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Our Story and Experience
After decades of service in Canning Vale, our firm relocated to Victoria Park, positioning us closer to Perth’s thriving business hub. Throughout our history, our mission has remained the same: to provide quality, proactive, and tailored accounting services to a diverse range of clients. From humble beginnings to becoming a trusted name in Perth, we’ve built our reputation on expertise, integrity and results.
Local Expertise ▼
We understand Western Australia’s business landscape and tax environment inside-out. Our advice takes into account local regulations (like WA state taxes and ASIC requirements) as well as federal laws. This local focus helps our clients avoid pitfalls and seize opportunities unique to our region.
With over two decades in the industry, our team brings extensive experience across industries and business life stages. We’ve coached start-ups, growing enterprises, and established companies, so we can tailor our expertise to your situation. Our accountants are Chartered Accountants and registered tax agents, ensuring you receive the highest standard of advice and compliance.
Industry Experience ▼
Over the years, we have advised clients across industries - from sole traders and tradies to professional services, retail, hospitality, and property investors. This broad experience means we can quickly identify what will work for your business or personal finances. We’ve likely seen the challenges you face, and we know how to overcome them.
We believe in building long-lasting relationships. You’ll get a dedicated client manager who truly understands your business. We take the time to get to know you and tailor solutions – because no two businesses are the same. Whether you’re a solo tradie or manage a growing team, our advice is aligned to your goals.
Qualified Professionals ▼
Link Accounting is staffed by Chartered Accountants, CPA-qualified accountants, and registered tax agents. We maintain active memberships with the Institute of Chartered Accountants and the Institute of Public Accountants. Continuous professional development ensures we stay current with tax law changes and emerging financial strategies.
Forget only seeing your accountant at tax time. We partner with you year-round, providing proactive tax planning, regular check-ins, and strategies to improve performance. Our clients often tell us they “sleep better at night” knowing we’ve got their compliance and planning covered – before issues arise. We’re not just number-crunchers; we’re business advisors who help you forecast, plan, and grow.
Tired of paperwork? So are we. Link Accounting will set up seamless cloud-based accounting systems (like Xero or MYOB) to streamline your bookkeeping and reporting. Enjoy real-time financial data and automated processes that save you time and reduce errors. We’ll train and support you in using these tools, so you have clarity and control over your numbers anywhere, anytime.
We welcome you to the firm with a complimentary first consultation*. This no-obligation meeting lets us discuss your needs and show how we can add value – a risk-free way for you to get to know us. (Book yours now at (08) 9455 7022)
Based in Victoria Park, we are proud locals. Our team understands Western Australia’s business landscape, state tax requirements, and local market conditions. When you work with us, you get big-firm expertise delivered with small-firm friendliness and the practicality of a fellow WA business. Expect a professional yet approachable tone in all our interactions – we explain accounting in plain English and are always just a phone call away for quick questions.
Our Values and Approach
At Link Accounting, we do more than just tick boxes – we make a tangible difference in our clients’ financial well-being. Our approach is founded on core values that drive everything we do by Educating, Empowering and Enabling our clients:
Personalised Service ▼
We take the time to genuinely get to know you and your goals. Every client, whether an individual taxpayer or a business with 50 employees, receives one-on-one attention. You’ll have a dedicated accountant who understands your situation and is just a phone call away. Our advice is never one-size-fits-all - it’s tailored to help you succeed.
Accurate financial bookkeeping, preparation of financial statements, and ensuring you meet all compliance obligations. We handle GST/BAS preparation and lodgement, payroll processing, superannuation compliance, and PAYG reporting. All your routine accounting tasks are managed efficiently so you stay compliant with the ATO and avoid any penalties. (You didn’t go into business to do bookkeeping and admin paperwork – so leave it to us! We’ll put systems in place to handle it
Proactive Advice ▼
We don’t wait for you to ask the right questions - we anticipate your needs. By engaging with us year-round (not just at tax time), you’ll benefit from proactive tax planning, regular financial check-ups, and strategic guidance before issues arise. Clients often tell us they sleep better at night knowing we’ve “got their back” on compliance and planning.
Strategic tax planning to minimize your tax liability and maximize your after-tax profit. Our tax accountants prepare annual company tax returns, sole trader and partnership returns, and offer guidance on deductions and incentives relevant to your industry. We stay up-to-date on tax law changes and proactively advise you on the best tax-effective structure and strategies (for example, whether to use a company, trust, or sole trader setup). Before EOFY, we’ll meet for annual tax planning to implement strategies that legally reduce taxes and avoid surprises.
Integrity and Transparency ▼
Trust is at the heart of our business. We operate with honesty and transparency in all dealings. This means upfront pricing (no surprise bills), clear explanations of recommendations, and acting in your best interest at all times. As independent financial advisors, we are not tied to any banks or product commissions - our only loyalty is to you.
Expert advice on choosing and setting up the right business structure. Whether you are starting a new venture or looking to restructure an existing one, we’ll evaluate the options – sole trader, partnership, company, trust – and recommend the optimal structure. Our focus is on both efficiency and asset protection: safeguarding your personal and family assets from business risks. We can also review your current structure and suggest changes if it’s not providing adequate protection or tax efficiency.
Long-Term Relationships ▼
Many of our client relationships span years, even decades. We’re in it for the long haul. As your life or business evolves, we’ll adapt our services to fit. Planning to expand your business, purchase property, or retire early? We’ll be there to guide you through major milestones with steady, seasoned advice.
“Cash is king” in any small business. We will help you prepare realistic cash flow forecasts and budgets, so you can plan for seasonal fluctuations and growth. By monitoring cash flow and comparing actuals to forecasts, we identify potential shortfalls in advance and craft solutions (like adjusting expenses or seeking finance). Our aim is to improve your business’s cash position, ensuring you can meet obligations and invest in opportunities.
Think of us as your external CFO. We provide business advisory services ranging from financial analysis of new opportunities to guidance on improving profitability. Are you looking to grow or scale up? We’ll analyze your financials and KPIs to pinpoint areas for improvement (cost control, pricing strategy, margin enhancement) and help set achievable goals. Considering a major decision like purchasing a new asset or expanding premises? We conduct feasibility studies and scenario planning so you can make informed choices.
Planning to eventually sell or hand over your business? It’s never too early to start succession planning. Link Accounting guides you through preparing your business for sale or transition – from valuing your business and tidying financial records to advising on tax-effective exit strategies (like small business CGT concessions). Our goal is to help you maximize the value you’ve built when the time comes to exit or retire.
We’re not just accountants; we’re partners in your success. Many of our small business clients benefit from regular coaching-style meetings. In these sessions, we review your financial performance, discuss challenges, and keep you accountable to your business goals. It’s like having a knowledgeable business mentor who can interpret the numbers and guide you on strategy. Our clients love that we explain financial concepts in plain language and help them become more confident business owners.
Meet the Team
Our strength lies in our people. Meet our team of dedicated professionals on our Meet The Team page. Led by directors Adam King and Rebecka Watson, our team includes senior accountants, client managers and support staff – all working together to support your journey. We also have two “all-rounders,” Alfred and his little sister Poppy (our friendly office dogs), who ensure every client is greeted with a wagging tail or two!
Each team member brings their own expertise and personality to the firm. What we all share is a commitment to exceptional client service and continuous improvement. We love what we do, and it shows in the results we achieve for our clients.
Our first step with any new client is a complete review of your current operations and business structure. We want to understand how you’re set up, what’s working, and what needs improvement. From this review, we’ll provide you with actionable recommendations – whether it’s a better accounting system, a tax strategy you haven’t utilized, or an asset protection measure to put in place. Together, we develop a road map tailored to your business.
Next, we’ll get you set up on our systems with minimal disruption. If you require a cloud accounting platform (like Xero), we handle the setup and training. We also liaise with your previous accountant or bookkeeper (if applicable) to transfer information seamlessly. Our team will ensure all ATO registrations, accounting files, and records are in order. You’ll meet the key team members who will be looking after you, so you know exactly who to contact for what.
Throughout the year, count on us as an extension of your team. We’ll schedule regular check-ins – for some clients that’s quarterly strategy meetings (included in many packages), for others it might be a quick monthly call. Need advice out of the blue? Just ring or email us – we encourage questions and are happy to be your sounding board on financial decisions. And when those inevitable urgent issues pop up (say, a looming BAS deadline or a finance application needing statements), we prioritize getting you sorted fast.
Come end of financial year, we really roll up our sleeves. We’ll do a thorough tax planning session before June 30 to implement any last-minute strategies. After year-end, we prepare your financial statements and tax returns promptly. Then we sit down with you for an annual review meeting – to not only go over the past year’s results, but also plan for the year ahead. We’ll discuss tax-saving outcomes, business performance, and set goals for the new year. This annual cycle ensures continuous improvement and no surprises at tax time.
As a Link Accounting client, you also gain access to our network and resources. We have affiliates in financial planning, insurance, and lending (finance brokers) – so if you need help beyond accounting, we can refer trusted professionals. Check out our blog for free tips and our client resources library for handy guides on topics like record-keeping or cash flow. We want to empower you with knowledge, not keep you in the dark.
Planning to eventually sell or hand over your business? It’s never too early to start succession planning. Link Accounting guides you through preparing your business for sale or transition – from valuing your business and tidying financial records to advising on tax-effective exit strategies (like small business CGT concessions). Our goal is to help you maximize the value you’ve built when the time comes to exit or retire.
We’re not just accountants; we’re partners in your success. Many of our small business clients benefit from regular coaching-style meetings. In these sessions, we review your financial performance, discuss challenges, and keep you accountable to your business goals. It’s like having a knowledgeable business mentor who can interpret the numbers and guide you on strategy. Our clients love that we explain financial concepts in plain language and help them become more confident business owners.
Community and Affiliations
We believe in giving back and continually broadening our capabilities. Link Accounting is actively involved in the local community and professional networks. We’ve partnered with a network of trusted affiliates – including mortgage brokers, financial planners, and legal experts – to provide our clients with a holistic service. (See our Meet Our Affiliates page for details on our partnership network.) When you work with us, you gain access to this extended team of professionals who can assist with everything from home loans to estate planning.
At Link Accounting & Business Solutions, we measure our success by your success. Whether you are looking for straightforward tax compliance or big-picture financial strategy, we are here to help you every step of the way. Contact us today to find out how we can partner with you: visit our Contact page or call (08) 9455 7022 to get started with a free initial consultation. We look forward to working with you and being a part of your success story.
What to Expect When You Work with Us
We offer a comprehensive suite of accounting, tax, and advisory services to cover every aspect of your small business’s financial needs. When you partner with Link Accounting, you effectively gain a virtual CFO and finance department that you can dial in as needed. Our business solution services include:
Initial Review & Personalized Plan ▼
Our first step with any new client is a complete review of your current operations and business structure. We want to understand how you’re set up, what’s working, and what needs improvement. From this review, we’ll provide you with actionable recommendations – whether it’s a better accounting system, a tax strategy you haven’t utilized, or an asset protection measure to put in place. Together, we develop a road map tailored to your business.
Smooth Onboarding and System Setup ▼
Next, we’ll get you set up on our systems with minimal disruption. If you require a cloud accounting platform (like Xero), we handle the setup and training. We also liaise with your previous accountant or bookkeeper (if applicable) to transfer information seamlessly. Our team will ensure all ATO registrations, accounting files, and records are in order. You’ll meet the key team members who will be looking after you, so you know exactly who to contact for what.
Ongoing Support & Meetings ▼
Throughout the year, count on us as an extension of your team. We’ll schedule regular check-ins – for some clients that’s quarterly strategy meetings (included in many packages), for others it might be a quick monthly call. Need advice out of the blue? Just ring or email us – we encourage questions and are happy to be your sounding board on financial decisions. And when those inevitable urgent issues pop up (say, a looming BAS deadline or a finance application needing statements), we prioritize getting you sorted fast.
Comprehensive Year-End Process ▼
Come end of financial year, we really roll up our sleeves. We’ll do a thorough tax planning session before June 30 to implement any last-minute strategies. After year-end, we prepare your financial statements and tax returns promptly. Then we sit down with you for an annual review meeting – to not only go over the past year’s results, but also plan for the year ahead. We’ll discuss tax-saving outcomes, business performance, and set goals for the new year. This annual cycle ensures continuous improvement and no surprises at tax time.
Access to Resources & Referrals ▼
As a Link Accounting client, you also gain access to our network and resources. We have affiliates in financial planning, insurance, and lending (finance brokers) – so if you need help beyond accounting, we can refer trusted professionals. Check out our blog for free tips and our client resources library for handy guides on topics like record-keeping or cash flow. We want to empower you with knowledge, not keep you in the dark.
Succession Planning & Exit Strategies ▼
Planning to eventually sell or hand over your business? It’s never too early to start succession planning. Link Accounting guides you through preparing your business for sale or transition – from valuing your business and tidying financial records to advising on tax-effective exit strategies (like small business CGT concessions). Our goal is to help you maximize the value you’ve built when the time comes to exit or retire.
Coaching & Mentoring ▼
We’re not just accountants; we’re partners in your success. Many of our small business clients benefit from regular coaching-style meetings. In these sessions, we review your financial performance, discuss challenges, and keep you accountable to your business goals. It’s like having a knowledgeable business mentor who can interpret the numbers and guide you on strategy. Our clients love that we explain financial concepts in plain language and help them become more confident business owners.
Services We Provide
Review of financial
situation
Asset protection
strategy
Insurance
Debt review and
restructuring
Future succession
planning
Tax minimization
Lease
Cash flow budgeting
Foreign income
advice
Business exit
strategy
Your Local Perth Accounting Team
Here When You Need Us
Not sure which package fits you? Don’t worry – during our free initial consultation, we’ll learn about your business and recommend the ideal package. And as your business evolves, we can smoothly transition you to the next level of service.
Phone:
Hours:
Monday to Thursday 9:00 AM – 5:00 PM
Friday 9:00 AM – 3:30 PM
Closed on weekends & public holidays
Parking:
Free parking is available in our building
When you visit our office, you’ll be greeted with a smile (and probably an offer of coffee or tea!). We strive to create a welcoming, family-friendly atmosphere.
In fact, many clients tell us they actually enjoy coming to see their accountant now – a sentiment we consider the highest compliment!
